1. 70% of Consumers Prefer Brands with a Clear Social Purpose Accenture’s report, “From Me to We: The Rise of the Purpose-Led Brand,” states that over 60% of consumers globally are drawn to brands that have a clear social purpose, with this percentage rising to 70% among younger consumers. Action: Integrate a social or environmental […]
Seasonal Strategies for Expansion & How to Maximize Growth Year-Round
For businesses in the expansion phase, each season offers a unique opportunity to attract new customers, deepen relationships with existing ones, and enhance brand visibility. This guide explores innovative ways to tap into seasonal trends beyond the usual sales tactics, helping you build a lasting strategy for growth across the entire year. 1. Winter: Build […]
10 Game-Changing Terms Every Startup Should Know and Apply
Growth is not only about scaling your operations; but also about understanding the concepts that drive sustainable expansion. Here’s a glossary that redefines commonly used growth terms with an unconventional twist. This guide will give your startup a fresh take on familiar concepts, helping you make more strategic moves as you scale. 1. Product-Market Fit […]
How to Build a Loyal Customer Base from Day One
Building a loyal customer base isn’t just about great products; it’s about trust, meaningful engagement, and offering real value. For startups, mastering this from day one can mean the difference between short-lived interest and long-term growth. This tutorial will guide you through essential, actionable steps to promote customer loyalty right from the start. Step 1: […]
How BrightDrop is Revolutionizing Electric Logistics
Introduction As the world moves toward eco-friendly solutions, startups in logistics and electric vehicle technology have a huge role to play. BrightDrop, a subsidiary of General Motors (GM), was launched in 2021 and is already transforming the logistics industry with its electric-powered solutions. BrightDrop’s story is a testament to the impact of clear vision and […]
FAQs for Startups in 2025: Essential Insights for the Year Ahead
As we approach 2025, startups face an evolving landscape filled with unique challenges and opportunities. Here, we have compiled a list of frequently asked questions designed to help founders navigate these changes, from new technology and funding trends to evolving customer expectations. Let us dive into what you need to know to kick off the […]
Review of the Best Strategies for Businesses in the Maturity Stage- What Works and What Doesn’t
For businesses in the maturity phase, growth has slowed, and the focus often shifts from expansion to sustaining market share, maximizing profitability, and finding innovative ways to stay relevant. It is a critical time to evaluate which strategies are still working and which ones need to be adjusted. Here, we will assess some of the […]
Why Expanding Too Fast Can Be More Dangerous Than Not Expanding at All
In the world of business, “expand or die” is a common mantra, especially for companies in the expansion phase. It is often viewed as a sign of success — proof that you have made it past the survival stage and are ready to conquer new markets. However, the reality of expansion is more nuanced, and […]
7 Overlooked Strategies to Accelerate Growth for Your Business
Growing a business is exciting, but it also comes with its own set of challenges. While most companies focus on well-known strategies like increasing their marketing budget or expanding their product lines, there are other lesser-known tactics that can give you a significant boost during the growth stage. Here are seven overlooked strategies to accelerate […]
How to Start a Successful Niche Business: A Step-by-Step Guide for Aspiring Entrepreneurs
Starting a niche business can be an exciting opportunity to pursue something you are passionate about while targeting a specific group of customers who need exactly what you offer. With the right approach, a niche business can be highly profitable, as you’ll have less competition and a more focused audience. This guide will take you […]