Hi, Welcome to Asten's Blog!

Explore insights and gather knowledge to fuel your small business growth! 🚀

Take action

The Next Wave of Small Business Expansion & 7 Ground-Level Shifts to Watch

What Expansion Will Really Look Like If you follow big industry reports, expansion trends sound like a sci-fi movie. AI everything, drones on every corner, and blockchain at your local bakery. But for most small business owners, the shifts that actually matter are quieter, slower, and far more practical. They’re about customer behavior, operational constraints, […]

10 Startup Best Practices That Actually Work (and Don’t Waste Your Time)

If you’ve searched for startup best practices, you’ve probably seen advice like “follow your passion” or “network more.” While there’s nothing wrong with those, they’re too vague to be truly actionable when you’re in the trenches, juggling bills, customers, and uncertainty. In reality, the best practices are the ones that make you more profitable, more […]

Review: Pop-Up Shops & Markets as a Small-Business Expansion Channel. Are They Worth It?

When you outgrow “DM to order” and weekend referrals, you need a low-risk way to reach new customers, test new neighborhoods, and stress-test your operations without signing a lease. That’s exactly what pop-ups and markets promise. But are they actually worth it? Verdict (short & honest) Yes. If you treat them like a sales+learning sprint, […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top